100% ANGUS BURGER

This is the story about McDonald’s igniting a movement across China to cheer for its first F1 hero at the Shanghai Grand Prix. Zhou Guanyu, China’s first and only F1 driver, would race on home soil. 

McDonald’s recognized this as the perfect moment to reignite love for the Angus burger - once a fan-favorite fuel that had been quiet on the communication front for two years and return it to the spotlight as the ultimate power boost

we found a smart way to bring the fire back. We hijacked the phrase everyone shouts during race season: “Add Oil” (Jiā Yóu) and gave it a McDonald’s Angus twist: “Add Beef” (Jiā Niú), cleverly played on the dual meaning in Chinese.